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VOGUE: the new VOGUE, in a bow

VOGUE Netherlands · 2022

A woman in a pinstripe suit holding the new VOGUE in front of a giant black bow on a white gift box, Rijksmuseum passage

Overview

The same bow, different rooms.
A giant black patent bow on a white gift box for the launch of the new VOGUE Netherlands, carried through the Rijksmuseum passage, a show floor and a stairwell.
A model in black and white in front of the VOGUE box and its giant black bow
The VOGUE gift box with its giant black bow in the Rijksmuseum passage, Amsterdam
A woman in a white ruffled dress holding the new VOGUE in front of the bow box, in a brick hall
The VOGUE gift box with its giant black bow in the Rijksmuseum passage, Amsterdam
The VOGUE gift box with its giant black patent bow

Process

When VOGUE Netherlands presented its new issue, the campaign asked for one object that could travel: a white box tied with an oversized black patent bow.
The VOGUE gift box with its giant black patent bow

Outcome

It stood in the Rijksmuseum passage, on a show floor and at the top of a stair. In the campaign film, the bow came off the box and walked down the steps.

Credits

Client
VOGUE Netherlands
Made by
City Dressers
Location
Amsterdam
Date
2022