Dolly Sports: an afternoon on the Amstel

2026

Sunscreen bottles on a silver tray on a mirror trolley, in the sun

Overview

Mirrors, water and sun.

A brand afternoon for Dolly Sports on the Amsterdam waterfront: mirror trolleys as product tables, silver drape as the backdrop, and a crowd in yellow and green.

A guest in a green Dolly jersey spraying sunscreen, silver drape behind her

Two guests in yellow Dolly jerseys beside a mirror table with glasses and snacks

Two guests laughing on the jetty, one in a yellow Dolly jersey

A tray of bitterballen and mustard carried through the crowd

Three guests with wine glasses under a parasol by the water

Process

Dolly Sports invited friends and press to an afternoon on the Amstel. The collection did the quiet work: mirror trolleys carried the sunscreen and the drinks, silver drape marked the entrance, and the mirrors picked up the water and the light.